If you have any SEO background, regardless of whether you are a business owner, webmaster or internet marketer, you need to be well informed regarding certain basic on-sight SEO tasks. They include various components;
The HTML meta code comes with a title tag that tells the browser what it can display within the window title at the screen’s top part. Considering the user can easily see this text, Google relies on this text in giving a clue of what the page is about. Therefore, SEO is a crucial strategy whereby the title tag features important keywords that are also related to the content. It is advisable for you to use different title tags for different pages. For SEO, this is not good.
The initial H1 tag
Just as with the title tag, the search engine pays attention to the initial H1 text appearing on the page. It acts as a signal regarding what the specific page is about. The keyword phrases used here also need to be thematically related to the information on that page.
What is the name of the page?
As said by Gabriel Batista of NY SEO Company, while naming your pages, use plain English for SEO. WordPress also uses this in the blog software. With page name, when the descriptive text of the page name is the longer version, the search engine will know what your page is about. Avoid including any variable data while designing your system. This can take the SEO aspect away. On the other hand, there is no problem regarding promotion of pages through SEO by use of variable data within links.
Keyword meta tag
The tag can get numerous plays for SEO although nowadays it is not valued by search engines. The end-use does not get to see it and therefore unscrupulous webmasters misused it, making it less important for SEO. True SEO tactic does not deceive or abuse.
Description meta tag
The tag is useful more so for MSN and Yahoo. Considering this will help you get a good title, ensure your description is relevant the page. As with keyword meta tag, this cannot hurt SEO.
This is crucial for SEO. In addition to counting up the words, do away with repeats. When a program looks at the popular keyword phrases, they understand the crucial themes of the page. By observing your writing, you will note patterns too. However, you must avoid writing with keyword density in mind because this can easily lower content quality. A density checker can help you see the phrases used most.
Other crucial aspects or tips you must learn about include outbound links, quality, original content, appropriate content amounts, etc. With this knowledge, even when you hire the services of a professional, you will be able to have proper communication.